His skirts could have 40-meter-circumference hems, and outfits could weigh up to 60 pounds. “This changes everything.”ĭior’s collection definitively declared that opulence, luxury and femininity were in.
“God help those who bought before they saw Dior,” said Snow. “It’s quite a revolution, dear Christian!” exclaimed Carmel Snow, the prescient American editor-in-chief of Harper’s Bazaar, famously proclaiming, “Your dresses have such a new look.” The press ran with the description, christening Dior’s debut Spring/Summer haute couture collection the New Look. They needed to dream anew.Īnd Dior delivered: He designed a collection for a bright, optimistic future. Just two years after the end of World War II, the fashion crowd and the moribund haute couture industry were yearning, comme tout Paris, for security and prosperity, desperate to discard the drab, sexless, utilitarian garb imposed by wartime deprivation. Just five years later, with the backing of industrialist Marcel Boussac, the ascendant Dior established his own fashion house, at 30 avenue Montaigne in Paris. After seven years as an art dealer, Dior retrained as a fashion illustrator, eventually landing a job as a fashion designer for Robert Piguet, and in 1941, following a year of military service, he joined the house of Lucien Lelong. This was the start of Dior’s rise in the city’s creative milieu, where he befriended Pablo Picasso and Jean Cocteau. However, they agreed to bankroll an art gallery, which Dior opened in 1928 in Paris with a friend. His prosperous haute bourgeois parents wanted him to become a diplomat despite his interest in art and architecture. Vintage Dior bags, shoes, evening dresses, shirts and other garments and accessories are known today for their feminine and sophisticated sensibility.ĭior was born in Granville, on the Normandy coast, in 1905. You may have to select a menu option or click a button.When Christian Dior launched his couture house, in 1946, he wanted nothing less than to make “an elegant woman more beautiful and a beautiful woman more elegant.” He succeeded, and in doing so the visionary designer altered the landscape of 20th century fashion. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.
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